There’s a few things I’ve learned over the last 15.5 years of DPM action, and today I’m going to discuss one of them.
This one is about giving away my ‘intellectual property’ or whatever you want to call it.

Now a lot of the personal training industry hold their ‘secrets’ so close to their chest that they only get handed out when people pay money.

Guess it kinda explains another reason why I think that a high percentage of people in this industry are self indulged so and so’s…

Thinking they are the only ones who know what’s going on and everyone else is clueless.

I like to approach things from the other end.

I’ll give pretty much anything away and I’ll explain why soon.

As you’ve seen on here whether it be emails, advice, tips, workouts, even over the years I’ve given out my food ideas and whole coaching plans.

But here’s the big truth that most people are too insecure to admit.

At the end of the day keeping all your closely guarded secret formulas and the like is irrelevant- cause pretty much nothing is groundbreaking. 

I’m not creating anything that is truly an industry first.

Sure, my delivery might be a LOT different to a lot of other experiences, and I put my own spin on things – that’s what I aim for, but the info itself?

Well with google, pretty much anything is available online for free.

After I released my book a few years ago I even found the full thing on some free site.

Surprised me to be honest at first cause little old insignificant me isn’t exactly a huge deal worth pirating.

But it’s out there somewhere.

The real thing that I learned a while ago is the big thing that makes a difference and made me comfortable with all that other stuff:

People come, and more importantly stay, for the accountability.

And for the community and support network.

So I’ll continue to give out my stuff when necessary and not lose any sleep when people take advantage of me.

Call it the Oprah Winfrey Strategy for want of a better term. You know the ‘you get a car, you get a car, you get a car’ meme?

Cause I know the real difference is in the implementing of that advice.

And most people aren’t going to act on free advice cause it’s worth what you paid for it – nothing!

I’m not naive enough or full enough of myself these days to think that my way is the only way.
Most things work one way or another.

The key is to find out what works for you – even if it involves maybe changing old beliefs that you once had – and to continue to do it.

And for those who find that my way works, I continue to be thankful for you.



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