It seems that Lorna Jane seem to have dug themselves a bit of a hole.
They got in trouble last week for a claim that their new line of active wear was virus proof.
Obviously having anything ‘virus proof’ is a bit of a buzz word at the moment,
but at first glance claiming an item of clothing is virus proof is a bit of a recipe for disaster in my view.
LJ claimed that their magic shield stopped viruses from coming into contact with their clothes.
To be honest, it sounds like something Pete Evans would push along with his magic lamps, not a supposedly reputable brand.
I guess brands are trying to capitalise where they can considering the fear and uncertainty in the world right now.
This is a pretty telling quote from the article that should help make your mind up though if you were on the fence:
“The only thing that will be ‘terminated’ by the ‘shield particles’ is the money in your bank account”
The worry for them if they are found guilty of breaching TGA guidelines, is a maximum $11 million fine.
They might be able to get away from that penalty though cause they have changed the wording on their website to just say anti-bacterial clothes not virus proof.
I’ll be interested to see how it pans out. But in the meantime, don’t believe the hype.
PS – you can read the article for yourself here if you’re interested