I hope you’ve been getting some value out of these emails that I send out each day.
I get that you may not read each and every one of them.
I don’t read everything that I signed up for when it hits my inbox either.
There’s still stuff in there from a couple of weeks ago that I haven’t made a priority to read yet.
So I appreciate you taking the time out of your day.
As for what I want to go into a little today about.
It’s expanding on a couple of videos I put on the DPM Instagram channel last week.
It was just a little note about why I think what I do at DPM is a little different to a lot of other trainers out there.
Not because of some secret formula or whatever.
Sure, I back my programs and what we do.
But I’m totally aware that I’m not exactly the most popular man in my industry.
I call a spade a spade and a lot of the time I’ve set myself away from the traditional stereotype of trainers.
You know the meathead that posts shirts off photos to brag and is too self absorbed in their phone during a session to actually pay attention to you?
Yep, I’m not a fan of them.
And the stuff I do post on social media isn’t for the likes. It’s to provide content.
Now don’t get me wrong, there’s quite a few who I’ve come across over the years who are good people and give a damn about their clients cause I see that in action.
But the thing I think that sets what I do aside from a lot of others in the game is that I actually care about those who come to DPM.
In fact it’s cost me money over the years when I’ve actually encouraged people to do the best thing for them whether that’s moving or getting a new job or whatever knowing full well that I’d be losing a client.
I get that sometimes life gets in the way or you get an opportunity that’d be stupid to pass up on.
The kids get sick.
Work sometimes has to take priority.
Like it does for my own training regime at times.
It’s not ideal. But it happens.
And now with kids I can appreciate that even more.
So I’d be a bit of a hypocrite if I didn’t extend the same courtesy to you.
Now, some might take it to think that I’m soft.
I’d rather it be seen as that I actually understand that things happen.
So if you miss a session or two, you don’t get grief from me.
More like an enquiry asking what’s happening in your world.
Sure, it means sometimes I might get taken advantage of.
That’s a rarity.
But I’d also like to think it’s why there’s a large number of DPMers who have been with me for over 10 years now.
And a big bunch crossing off over 5 years.
You don’t get that if you don’t appreciate the people you train.
As I’ve often said, I’ve learned from mistakes when I first started out, and working with people who for one reason or another, we just weren’t a good fit for each other.
So now, I only train people who I’d actually want to sit down and have a drink or a coffee with.
Which makes it a better experience for everyone all round.
And for those who’d prefer a hard drill sergeant approach where you train until you vomit?
Well, there’s plenty of other options around for that.
Happy hump day.
PS – another reason why I’m a little bit different is cause I’ve actually gone and published a real hard copy book.
Got sick of talking about it and last year I made it happen.
Grab yours here for only $20 if you are yet to get it. You won’t be disappointed